Tactical Selling Skills

3 Day Sales Programme for Sales and Sales Support People in the Life Sciences, Biotechnology and Laboratory Scientific Market Place

I would highly recommend this training to all new and not so new sales representatives as it is must have to be successful in the business. -- Emma Mitchell, Technical Account Manager and Diagnostics Business Development at PCR Biosystems

If you are looking to improve the capability of your Commercial Team to do any or all of the following:

  • Proactively manage the sales process in order to optimise resources
  • Manage sales opportunities to ‘best practice’ standards
  • Make the very best use of time / resources, prioritise tasks, manage sales activities proactively and achieve the required customer contact activity
  • Go prospecting with purpose whilst enjoying it!
  • Qualify the customer at an appropriate scientific and commercial level
  • Help the customer see the real value of the offer
  • Be successful in getting appointments and follow up calls with the key decision makers
  • Overcome customer objections and concerns
  • Gain a competitive edge through a professional sales approach


then this 3 Day Open Programme from george james ltd will help those attending address all of the above with a proven approach and practical set of tools developed over many years by our trainers who have all previously worked as Sales People and Sales Managers in the Life Sciences, Biotechnology and Laboratory Scientific market place

Who Should Attend?    

  • Those newly recruited to a Field Sales role
  • Inside Sales People
  • Those in a Support Role who work closely with the Sales Organisation
  • People looking to advance their career into a selling role
  • Sales People actively looking to continuously develop their selling capabilities


The Nucleus, Little Chesterford Research Park, Saffron Walden

CB10 1XL, UK (near Stansted Airport)

Number of participants:

Limited to 10 to ensure everyone can participate and share their views, opinions and experiences

Price per person for the three day programme:

£1,650.00 ex VAT (non-residential) – all course materials, coffee and lunch provided

Available dates:

  • 16th & 17th November 2022 and 10th January 2023
  • 7th & 8th February and 15th March 2023
  • 16th & 17th May and 20th June 2023

If you would like to know more please contact:

Samantha Vaughan: +44(0)7971 506197  samantha.vaughan@georgejamesltd.com

Pru Layton: +44(0)7860 858178  pru.layton@georgejamesltd.com