Effective Channel Management

Two Day Equivalent Remotely Delivered Training and Personal Development Program for Channel Partner Managers and Support Managers in the Life Science, Biotechnology and Laboratory Scientific Market Place


If you are looking to improve the capabilities of your commercial teams to do any or all of the following:

  • Define the role, responsibilities, and key competencies of the Channel Partner Manager
  • Assess the current Channel Partner network, support systems and opportunities for growth across the network
  • Develop and execute a territory business plan to achieve the revenue and growth goals of the business
  • Understand and be able to implement a hiring, induction (and where appropriate a termination) process for Channel Partners
  • Prioritise activities to optimise and maintain the quality of the Channel Partner Network
  • Manage expectations with your Channel Partners around forecasting, adding value and continuous development
  • Use of appropriate methods of communication for different situations to ensure the message is effectively understood
  • Conduct mutually beneficial business reviews


then this open program jointly delivered by george james ltd and Biochannel Partners will help them address all of the above with a proven approach and practical set of tools developed over many years.  Our trainers have previously worked as Channel Partner Managers in the Life Science, Biotechnology and Laboratory Scientific Market Place on a global basis selling capital equipment, reagents, consumables and services hence have an in-depth understanding of the challenges and opportunities faced by those in today’s Channel Partner Management and Leadership roles

Who Should Attend?

  • Managers of Channel Partner Managers
  • Channel Partner, Export and Distributor Managers with experience but no previous ‘formal’ training or who are seeking fresh ideas to re-motivate their existing Channel Partner network
  • International Marketing Managers
  • Product Managers with international responsibility
  • Support Managers (Service, Applications, Technical) who have significant interactions with the Channel Partner network


This course will be delivered remotely.

Price per person for the Remotely Delivered 2 Day Equivalent Training course:

£1,575.00 ex VAT

Available dates:

North American training dates: This course will be delivered on the following Tuesdays, from 10:00hrs to 12:00hrs EST (15:00hrs to 17:00hrs GMT):

  • 4th, 11th, 18th & 25th May 2021
  • 1st, 9th(Wednesday) & 22nd June 2021
  • 29th June 2021

European training dates: This course will be delivered on the following Thursdays, from 09:30hrs to 11:30hrs GMT:

  • 18th & 25th February 2021
  • 4th, 11th, 18th & 25th March 2021
  • 8th & 22nd April 2021

If you would like to know more or express an interest attending please contact:

Sharon Eaton: 07890 087279  sharon@biochannelpartners.com

Steve Vaughan: 07538 420581 steve.vaughan@georgejamesltd.com

Jonathan Cooper: 07710 763253  jonathan.cooper@georgejamesltd.com