Effective Channel Management

Two Day Equivalent Remotely Delivered Training and Personal Development Program for Channel Partner Managers and Support Managers in the Life Science, Biotechnology and Laboratory Scientific Market Place


If you are looking to improve the capabilities of your commercial teams to do any or all of the following:

  • Define the role, responsibilities, and key competencies of the Channel Partner Manager
  • Assess the current Channel Partner network, support systems and opportunities for growth across the network
  • Develop and execute a territory business plan to achieve the revenue and growth goals of the business
  • Understand and be able to implement a hiring, induction (and where appropriate a termination) process for Channel Partners
  • Prioritise activities to optimise and maintain the quality of the Channel Partner Network
  • Manage expectations with your Channel Partners around forecasting, adding value and continuous development
  • Use of appropriate methods of communication for different situations to ensure the message is effectively understood
  • Conduct mutually beneficial business reviews


then this open program jointly delivered by george james ltd and Biochannel Partners will help them address all of the above with a proven approach and practical set of tools developed over many years.  Our trainers have previously worked as Channel Partner Managers in the Life Science, Biotechnology and Laboratory Scientific Market Place on a global basis selling capital equipment, reagents, consumables and services hence have an in-depth understanding of the challenges and opportunities faced by those in today’s Channel Partner Management and Leadership roles

Who Should Attend?

  • Managers of Channel Partner Managers
  • Channel Partner, Export and Distributor Managers with experience but no previous ‘formal’ training or who are seeking fresh ideas to re-motivate their existing Channel Partner network
  • International Marketing Managers
  • Product Managers with international responsibility
  • Support Managers (Service, Applications, Technical) who have significant interactions with the Channel Partner network


This course will be delivered remotely.

Price per person for the Remotely Delivered 2 Day Equivalent Training course:

£1,500.00 ex VAT

If both the Effective Channel Management and the Advanced Channel Partner Management courses are booked together they will be at the discounted price of £2,750.00 ex VAT

Available dates:

The next course starts in September through to November on the following Tuesdays for 8 weeks, from 15:00hrs till 17:00hrs GMT

  • 14th, 21st, and 28th September 2021
  • 5th, 12th, 19th and 26th October 2021
  • 2nd November 2021 (time will be 07:11hrs till 08:00hrs)

The following course starts in November through to January on the following Tuesdays for 8 weeks, from 08:00hrs till 10:00hrs GMT

  • 16th, 23rd and 30th November 2021
  • 7th December 2021
  • 4th, 11th, 18th and 25th January 2022

If you would like to know more or express an interest attending please contact:

Sharon Eaton: 07890 087279  sharon@biochannelpartners.com

Steve Vaughan: 07538 420581 steve.vaughan@georgejamesltd.com

Jonathan Cooper: 07710 763253  jonathan.cooper@georgejamesltd.com