Advanced Channel Partner Leadership

Two Day Equivalent Remotely Delivered Training and Personal Development Program for Channel Partner Managers and Support Managers in the Life Science, Biotechnology and Laboratory Scientific Market Place


Remotely delivered over the course of May and July 2022, or alternatively October and November 2022

If you are looking to improve the capabilities of your commercial teams to do any or all of the following:

  • Successfully apply situational leadership techniques in order to consciously optimise your partners development
  • Learn to give constructive feedback without direct authority to constantly fine tune performance
  • Build long term relationships with your channel partners based on mutual trust
  • Manage performance to achieve the desired goals; where appropriate conducting the necessary more difficult / challenging conversations
  • Manage risk and plan for contingency
  • Exert positive personal influence in order to gain the support of and align the resources of the organisation to achieve the desired business results
  • Work closely with key partners to develop (and execute) investment strategies to secure long term growth

then this open program jointly delivered by george james ltd and Biochannel Partners will help them address all of the above with a proven approach and practical set of tools developed over many years.  Our trainers have previously worked as Channel Partner Managers in the Life Science, Biotechnology and Laboratory Scientific Market Place on a global basis selling capital equipment, reagents, consumables and services hence have an in-depth understanding of the challenges and opportunities faced by those in today’s Channel Partner Management & Leadership roles

Who Should Attend?

  • Managers of Channel Partner Managers
  • Channel Partner, Export and Distributor Managers with experience but no previous ‘formal’ training and those seeking fresh ideas to re-motivate their existing Channel Partner network
  • International Marketing Managers
  • Product Managers with international responsibility
  • Support Managers (Service, Applications, Technical) who have significant interactions with the Channel Partner network


This course will be delivered remotely.

Price per person for the Remotely Delivered 2 Day Equivalent Training course:

£2,000.00 ex VAT

If both the Effective Channel Management and the Advanced Channel Partner Management courses are booked together they will be at the discounted price of £3,500.00 ex VAT

Available dates:

January through to March 2023 on the following Wednesdays for 8 weeks, from 14:00hrs till 16:00hrs GMT

  • 25th January 2023
  • 1st, 8th, 15th and 22nd February 2023
  • 1st, 8th, and 15th March 2023

March through to May 2023 on the following Wednesdays for 8 weeks, from 08:00hrs till 10:00hrs GMT

  • 29th March 2023
  • 5th, 12th, 19th and 26th April 2023
  • 3nd, 10th, and 17th May 2023

If you would like to know more or express an interest attending please contact:

Sharon Eaton: 07890 087279

Steve Vaughan: 07538 420581