Module #13: Effectively Selling at Exhibitions, Trade Shows and Conferences

On this NEW module you will learn how to maximise the effectiveness and return on investment of an exhibition stand at a trade show or conference.

You will learn:

  • How to plan and prepare effectively before the event – quantifying the Return on Investment (ROI) – setting smart goals and targets for the event
  • How to promote the event to the appropriate audience – personalising pre-event invitations to key prospects and contacts
  • How to engage effectively and professionally with both visitors to your stand and beyond into the common networking areas
  • The Key “Do’s and Don’ts” of working effectively and professionally on your stand during the event
  • Ensuring effective and timely follow up post event to maximise the ROI


The fee for each module is £325 (ex VAT and or any other local applicable taxes) – approximately €381 / $451.

To book a place, click on the date of your choice listed below and fill out the Zoom registration form. Note that if the fee is billed to and paid by a UK based company you will automatically be issued with an invoice including VAT. If the fee is billed to and paid by a company outside the UK you will automatically be issued with an invoice excluding VAT. For all bookings in the EU please include your VAT Number on the registration form to enable us to comply with EU VAT laws. After you have successfully registered we will E-mail your invoice to you within 48 working hours. Please note, only participants who have paid their invoice before the training date can take part in the training.

Available payment methods: by credit/debit card via link sent with your invoice (secure checkout powered by Stripe) or by a bank transfer.

Dates/Times:

October 2022

12th October

Time: Wednesday 14:00-16:00 (UTC+1:00 London)

Video conference: Zoom

Trainer:

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