1 Day China Workshop – Understanding the Opportunity

1 Day China Workshop (Understanding the Opportunity) dates:

1 Day Open Programme for Senior Executives & Investors in the Life Science, Biotech, Diagnostic, MedTech, & Pharma Market Place

This interactive workshop addresses the benefits, opportunities, and the challenges of doing business in China & allows the delegates to assess the potential for their business and to understand what they would need to do to validate their opportunities

The content includes:

  • Intercultural Communication: understanding the differences and the similarities in business practices, and decision making, in China
  • The Market, Prices and Reimbursement – Assessing the true size of your opportunity in China and understanding what prices are acceptable and how many can afford to pay
  • Strategy development: the importance of understanding the differences between the UK and China
  • An overview of the fast-evolving regulatory environment, the opportunity for clinical trials, partnering and local manufacturing
  • Process: Preparing your business so that you are ready to take advantage of the opportunities in China
  • Managing expectations: Success requires a long-term vision, stakeholder commitment and patience

The programme is designed for Senior Executive and Investors involved with businesses that:

  • Would like to develop their understanding of this significant market and how having a “China” strategy can increase Company valuations prior to seeking series A funding and beyond.
  • Are actively considering partnering/co-development as well as commercial opportunities, e.g. out-licensing, regional/global clinical trials, engaging with and Chinese CRO/CDMO or commercial launch/distribution.

Programme Dates

The first Workshop will take place on Tuesday 15th May 2018 at The Nucleus, Chesterford Research Park, Little Chesterford, Saffron Walden, CB10 1XL.

Further dates to be announced.

Number of participants: Although the programme agenda is fixed, the workshop is limited to a maximum of 12 people. This allows allow specific questions and situations to be addressed. In addition by limiting the number of delegates means that all those attending are able to participate fully and have time to express their opinions and share ideas.

There are a minimum of 2 workshop facilitators.

Price Per Person for the 1 Day China Workshop (delivered in one session):  £685.00 +  20% VAT (the workshop is non residential; course materials, lunch and coffee included)

If you are interested in finding out more about this Workshops please contact either Andrew or Bjorn to arrange for a confidential discussion:

Workshop leaders:

  1. Dr Bjorn Hammarberg, Ph.D. (Biochemistry), Post. Doc. (Biochemical Engineering) Diploma Business Administration.

    Dr Hammarberg, first encountered the challenges of intercultural communication between Europe and Asia when pursuing his Post.Doc tenure in Japan 1989 – 1990.

    After a position in R&D, he switched to a global marketing position at then Pharma Biotech (now GE Healthcare), traveling frequently across Asia. From 1995 onwards, Dr Hammarberg has been involved in business development and marketing & sales activities in China, first from positions in Sweden and Tokyo, but from 2004 full time in Asia as Managing Director and Lead Consultant at ABD Life Sciences Ltd. in Hong Kong.

    Dr Hammarberg has also led and coordinated projects not only in Business Development, but also in Regulatory Affairs, including GMP compliance, outsourcing and distribution, marketing & sales, and bio-manufacturing.

    Dr Hammarberg has also been supporting Karolinska Development’s business development activities in China, from 2009 to 2014 conducting road-shows, investigating and meeting with potential partners.

    A deep understanding of the business culture and management styles in Asia have facilitated interactions, securing a positive outcome in negotiations and implementation of projects.

    This has given Dr Hammarberg the opportunity to build a solid network, continued the learning process, and continuously adapt to the rapid changing business and regulatory environment in this dynamic market.

  2. Andrew Burns; Andrew has enjoyed a diverse career; originally as a Scientist and Engineer, before evolving into a senior executive, running both his own business consultancy and becoming a CEO of a privately owned, UK software company.

    With a passion for developing businesses internationally, over the past 4 decades! Andrew firmly believes being in customer and market centric business models, based on the people who work in them, underpinned by a sharp attention to quality.

    Andrew has worked with companies of all sizes. Both publicly owned/quoted and privately owned, across four continents: North America, Europe, Asia and Australasia. He has experience of the complete business cycle, from start up, through early stage commercialism, business expansion and exit, via both trade sales and an IPO.

    Today, Andrew is an investor and Non- Executive Director whilst also being a Strategy Consultant in the S&T sectors.

  3. Ian Priestly; Ian is a qualified banker, finance specialist and angel investor.

    Ian started his career in traditional branch banking from where he progressed in to Investment Management, Estate Planning and Tax services. He then “fell lucky”, being selected to fulfil a new role as one of the first of Lloyds Bank’s first Electronic Banking Managers, supporting Payments and PC based activities. mainly into the Corporate market. This set Ian off on what has become a life-long interest in Computing and Technology. Along the way Ian gained a degree in IT.

    Departing Lloyds Bank after about 20 years, he took on a new career, working for three global software companies as a specialist Banking Consultant and Project manager, working for global retail and investment banks on a variety of foreign projects in about 25 countries, over a decade, (including completing a project in China!), so he has a depth of cultural knowhow! It was during these 10 years, that Ian also acquired an MBA, as his interest moved more towards gaining a deeper insight into corporate strategy, internationalisation and similar matters, which he was meeting daily.

    More recently, he worked with Andrew, having first met in Brussels, on a variety of projects, including a major development project for a US corporate. Andrew subsequently recruited Ian to support him, in his new role as CEO of a UK software business. Ian worked with Andrew to develop and implement an ambitious growth strategy that resulted in a tripling in turnover in 3 years.

    Today, Ian uses his knowledge of the investment process and project skills on behalf of george james, working with Andrew in the Consulting business. Ian is a Business Angel, with investments in the Life Sciences sector.

1 Day China Workshop (Understanding the Opportunity) dates: