Adrian is an experienced UK based sales & marketing professional within the healthcare & biotechnology IVD sectors, specialising in microbiology & infectious disease diagnostics. He has been responsible for managing budgets up to £25 million & medium sized commercial teams. Adrian has a successful track record of business development, market assessment, new product launches, managing sales teams and coordinating distributor networks in the UK & throughout Europe.
- Since 2014 Adrian has run his own consultancy business primarily working on B2B Sales & Marketing projects.
- Recent consultancy activities have included business development initiatives, market analysis & reporting, international distributor relationship management & support, clinical trials management.
- Prior to starting his own business Adrian worked for major IVD companies;
- Clinical Sales Manager at bioMerieux UK 2003 – 2013
- UK Country Manager at Focus Technologies 1998 – 2002
- Sales Manager Europe at International Diagnostic Group 1997 – 1998
- Various sales & sales management roles at bioMerieux 1982 – 1997
- If you are an overseas manufacturer looking to penetrate the UK market with a new IVD product or service, then Adrian can help you answer:
- What is the potential UK market for your product?
- How is the current dynamic UK market evolution likely to impact a new entrant and in particular your product or service offering?
- What is the most appropriate distribution channel for penetrating the UK for your products and services?
- How to select a UK based commercial partner & which companies would be suitable for you?
- If you are an SME with a new or existing technology but lacking the necessary commercial experience, Adrian can support you with:
- Advising on commercial strategy for your business.
- Understanding customer needs and investigating growth opportunities.
- Assessing competitive activity for your technology.
- Recruiting and mentoring a nascent commercial team.
- Identification of relevant key opinion leaders.
- Do you need to establish if your product or service can succeed in the UK? If so, Adrian can help you with:
- Raising awareness of your company and your product / service.
- Engaging with a number of key contacts & opinion leaders to gain feedback regarding your proposition.
- Representing your company at relevant trade shows and scientific conferences.
- Establishing and managing product evaluations.
- Do you need an experienced UK based sales & marketing professional to represent your organisation & to gain traction around your products & services?
- Adrian can take on this role temporarily while you determine the longer- term commercial presence required to bring success for your organisation
If you would like to speak to Adrian you can contact firstname.lastname@example.org
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