Adrian Coffey

Adrian is an experienced UK based sales & marketing professional within the healthcare & biotechnology IVD sectors, specialising in microbiology & infectious disease diagnostics. He has been responsible for managing budgets up to £25 million & medium sized commercial teams. Adrian has a successful track record of business development, market assessment, new product launches, managing sales teams and coordinating distributor networks in the UK & throughout Europe.

  • Since 2014 Adrian has run his own consultancy business primarily working on B2B Sales & Marketing projects.
  • Recent consultancy activities have included business development initiatives, market analysis & reporting, international distributor relationship management & support, clinical trials management.
  • Prior to starting his own business Adrian worked for major IVD companies;
    • Clinical Sales Manager at bioMerieux UK 2003 – 2013
    • UK Country Manager at Focus Technologies 1998 – 2002
    • Sales Manager Europe at International Diagnostic Group 1997 – 1998
    • Various sales & sales management roles at bioMerieux 1982 – 1997
  • If you are an overseas manufacturer looking to penetrate the UK market with a new IVD product or service, then Adrian can help you answer:
    • What is the potential UK market for your product?
    • How is the current dynamic UK market evolution likely to impact a new entrant and in particular your product or service offering?
    • What is the most appropriate distribution channel for penetrating the UK for your products and services?
    • How to select a UK based commercial partner & which companies would be suitable for you?
  • If you are an SME with a new or existing technology but lacking the necessary commercial experience, Adrian can support you with:
    • Advising on commercial strategy for your business.
    • Understanding customer needs and investigating growth opportunities.
    • Assessing competitive activity for your technology.
    • Recruiting and mentoring a nascent commercial team.
    • Identification of relevant key opinion leaders.
  • Do you need to establish if your product or service can succeed in the UK? If so, Adrian can help you with:
    • Raising awareness of your company and your product / service.
    • Engaging with a number of key contacts & opinion leaders to gain feedback regarding your proposition.
    • Representing your company at relevant trade shows and scientific conferences.
    • Establishing and managing product evaluations.
  • Do you need an experienced UK based sales & marketing professional to represent your organisation & to gain traction around your products & services?
    • Adrian can take on this role temporarily while you determine the longer- term commercial presence required to bring success for your organisation

If you would like to speak to Adrian you can contact

Free services supported by paid for services.  If you or any of your contacts are considering engaging a recruiter, consultant or trainer we will welcome the opportunity to be considered.