VP Marketing EU based in Geneva – Instrumentation – Ref.: MM110618AA
Our client’s technology bridges the gap between manual liquid handling and automated liquid handlers through its robotic platform. We are seeking an accomplished marketeer with extensive expertise in digital marketing with direct and first-hand understanding of the global marketing world, an avid networker with good communication skills and with strong marcom credentials; capable of thinking strategically but also very hands-on as part of a small team, following through with the tactical execution of programs.
The role demands relevant work experience in the industry within marketing and particularly within the EU & USA markets, ideally related to liquid handling, lab automation and workflow solutions, LIMS or ELN Software experience would be an asset as would application related competencies in Bioanalytics or experience with applications fields like Immune Oncology, Protein expression and analysis or Genetics. The role holder must have strong expertise of building and managing the marketing funnel, have a keen understanding of all marketing channels with established competence in co-marketing application-specific solutions together with business or channel partners, and in the use of data analytics to measure ROI and performance. Demonstrated success in launching and establishing new product portfolios ideally representing highly complex liquid handling solutions consisting of a robot, application specific accessories, consumables – reagents/kits and standalone or integrated software platforms, guaranteeing improved scientific results ,enhanced research efficiency and time-to market.